Our Brand,

Mission

& Culture

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Our
Brand

Gould Barbers is the UK’s largest family-run barber brand, with 50 locations nationwide, with the majority situated in prime positions inside Tesco stores. Built on trust, consistency, and quality, our brand stands for professionalism with a personal touch. We combine the tradition of great barbering with the scale and convenience of a modern nationwide business.

Our Brand
Our Mission

Our
Mission

Our mission is simple: to make barbering accessible, welcoming, and professional for everyone. We aim to deliver high-quality haircuts in convenient locations, provide career opportunities for barbers to grow, and continue leading the way in men’s grooming across the UK.

Our
Culture

At the heart of Gould Barbers is a culture shaped by family values, professionalism, and community. We believe barbering is more than just a haircut – it’s about people and pride in our craft. Every client deserves an experience that is welcoming, consistent, and memorable. Our barbers are professional, polite, and proud to represent our brand, with clear opportunities to progress from barber to manager and even franchise partner.

Family First

We’re a family-run business that treats our barbers, franchise partners, and clients like part of the team. Respect, trust, and support sit at the heart of everything we do.

Professional Standards

Our barbers are professional, polite, and take pride in looking the part, always delivering reliable, high-quality service partnered with excellent customer service.

Growth & Opportunity

We provide clear pathways for barbers to progress – ensuring that ambition is always rewarded.

Innovation & Leadership

We lead the way in UK barbering, from pioneering in store partnerships to launching our own product range, staying ahead while setting industry standards.

Community & Care

We believe in giving back, supporting men’s health and mental health through our long-standing partnership with Movember, and creating spaces where everyone feels welcome.

Future Vision

Our ambition is simple: to continue expanding while staying true to our values, becoming the most convenient, welcoming and accessible barbershop brand in the UK.

This is what makes Gould Barbers different: professional yet personal, ambitious yet grounded, and always people-first.

Our Culture
Stacey

I’m a passionate barber who takes pride in helping people look and feel their best. For me, barbering is more than just cutting hair – it’s about creating an experience, building confidence, and connecting with clients.

I decided to join Gould Barbers when they opened the new Corby shop because of the reputation they have. Gould Barbers pride themselves on high standards, professionalism, and a strong team culture. Being part of a brand that values every aspect of this industry and looks after its team really stood out to me.

Leigh and Darran have given myself and many others an opportunity to grow, improve our craft, and meet new people.

I will continue to deliver the level of service every client deserves while continuing to grow within our shop and the company

Stacey
Senior Barber
Corby
Rabar

"Being a barber at the Coventry shop allows me to combine my passion for precision cutting with the great social atmosphere of our local community. There’s nothing better than seeing a client walk out feeling confident and fresh."

Rabar
Senior Barber
Coventry
Danni

"I’ve been barbering for 15 years, but in the hair industry for nearly 40 years.

I moved from hairdressing to barbering due to wanting to change careers. Barbering has come a long way in the past 15 years: You no longer sit in a chair and get what you’re given.
Styles have changed and there’s a lot more scissor cut styles now and lots of remodels of old styles made modern.


I have worked in many different barbershops and have to say that Goulds is the best.
I originally joined Gould’s back in 2017 when they first opened their Bar Hill shop near Cambridge. It was was quite a bit smaller back then, but it soon became a very busy shop. Unfortunately in 2020 COVID happened and I chose to go mobile and said goodbye to Goulds. I remained in touch and both Darran and Leigh said I’d be welcome back anytime, if I wanted to.


Fast forward 4 years and Goulds Bar Hill had moved into a huge shop, better looking, 10 chairs and spacious. I knew I wanted to return to Goulds and now was the right time.
In January 2024 I was once again a Gould Girl and having brought a fairly large clientele with me, I was quite busy from the get go.


I have absolutely no regrets coming back and hugely recommend working for Goulds: Darran and Leigh have always been gracious and helpful when needed, are down to earth and jump on the tools when necessary.


If you work hard, it's totally worth it….Just like anything really, and luckily, I love my job"

Danni
Barber
Cambridge Bar Hill

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